Short Copy: Understanding Its Purpose Can Increase Sales
I believe it was Mark Twain that once said, "If I would have had time, I would have written a…
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Tag: messaging
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to…
How To Get New Clients In Tough Times
You've heard it before: "Times are tough. No one's hiring copywriters (or teachers, or plumbers, or builders)".
It’s Not What You Say But How You Say It
How often have we all heard that statement? However, especially in customer service, it is very true. I see evidence…
At The Sound of the Tone
"At the sound of the tone, please leave your message" is the greeting we often hear when making prospecting phone…
Ten Tips to Communicating Clearly
Focus Pardon me while I completely butcher Rudyard Kipling: "If you can keep your focus while all around are losing…
Five Point Plan for Promotion
Explore the real secret to online success, debunking overnight wealth myths, and introducing a concise 5-point traffic generation plan.
