Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?
Marketing and Measuring Social Media
Social media is huge. That’s right; you heard it here first. Big news flash, huh? Everybody knows that anything ‘social’ is all the rage right now and it looks like it isn’t going to slow down anytime soon. So, obviously, we all want to be ‘doing social’.. the problem is: what exactly does that entail? Beyond that, how do we answer the dreaded ‘what do we get out of it’ question to the accounting types?
Measuring Success Of Social Media For Business
At Econsultancy today, Editor-in-chief Chris Lake is putting social media measurement into perspective:
The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement.
Measuring Search And Offline Marketing Success
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Measuring Success In A 2.0 World
At the SES Chicago session "Measuring Success in a 2.0 World" the panel discussed different strategies to use to track success.(Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)Matthew Bailey, President, SiteLogic, said information + context = knowledge. Bailey said to "add context to the data."
Google Measuring Brain Waves
There’ve been a lot of disturbing news in advertising this year and this week, all of it involving brain stuff. Thankfully, Google’s not manipulating our thoughts—yet.
SES: Measuring Success in a 2.0 World
In the SES session "Measuring Success in a 2.0 World", Matt Bailey, president, SiteLogic said, "The only way to get beyond 1.0 analytics is questions. Something no analytics software will do for you."
Measuring Social Media
"How do you measure social media programs?"
SES – Metrics Challenges & Measuring Success
Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general.
Moderator: Frank Watson, Head Search Marketing, FXCM
Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director – Internet Marketing Solutions, Unica Corporation, Kristen Nomura, Sr. Account Manager, Google Analytics.
Google Maps Adds Line-Measuring Tool
To me, camping means carrying a lot of stuff and sacrificing a decent shower. Hiking, on the other hand, suggests a pleasant jaunt through the wilderness. So a new distance-measuring tool from Google Maps is rather interesting – it should make sure that hikes don’t inadvertently turn into camping trips.