Nielsen has announced the launch of an expanded panel and platform for measuring Internet audiences.
The new panel increases Nielsen’s measurement of websites from 3,00 to more than 30,000, providing better representation of Hispanic, teens, and cell phone only households, and improves coverage of multiple PCs in households.
comScore Launches New Online Measurement Service
comScore has introduced Media Metrix 360. a new panel centric hybrid that combines panel based data with Web site server metrics.
"comScore Media Metrix 360 represents an innovative and elegant measurement solution to the increasingly complex digital media landscape," said Dr. Magid Abraham, comScore President and CEO.
Facebook Alters App Measurement System
When trying to separate the good Facebook applications from the bad – or at least the popular apps from the ostracized ones – a statistic known as the "daily active user count" often came in handy. Facebook’s now trying to make it better by switching to a monthly perspective, and the social network is even recommending apps to some users.
Web Measurement to Build Homogenous Ad Groups
Topics from X Change
I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in!
We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting setup for measurement and structuring PPC campaigns to manage and monitor them effectively.
comScore Upgrades Search Measurement
comScore, a company that “measures the digital world”, has upgraded the way they define searches.
Nielsen Expands Mobile Measurement
The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.
Measurement & Optimization of SEM
I decided to post a few days late – just to make sure people saw last Tuesday’s X Change Announcement. If you missed the post on our Web Analytics Conference, check it out. This will be a unique, special event.
Search Marketing Measurement
Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect’s "Search Marketer Measurement & Performance Study," done by JupiterResearch.
"Search Marketing Measurement"
Nielsen Unveils Video Measurement Tool
Nielsen//NetRatings has introduced VideoCensus, a syndicated online video measurement service that combines panel and census research along with data on audience size, demographics, engagement as well as competitive activity.
MediaSense Blog Measurement Tool Debuts
Umbria and PR Newswire have partnered on the launch of MediaSense Blog Measurement, for use by clients seeking insight into the buzz around their brands on the Internet.