According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.
Coremetrics Launches LIVEmark to Measure Comprehensive Online Consumer Behaviors
Hosted Web analytics and precision marketing solutions provider, Coremetrics has launched LIVEmark, the first industry-specific benchmarking solution to measure comprehensive online consumer behaviors.
How to Measure the Value of Your Web Content
The way to make web content more valued is to make it more measured. The more ways you can measure the value your content delivers, the more your career will be valued.
How to Measure a Blog’s Influence
One of the questions I am asked most frequently is: “What is the best way to date to gauge the influence/impact of a blog”.
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement?
Measure your Marketing Results
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the results. After all, what’s the point of spending the money unless you can determine how well it performed? The Internet has done it again – several companies have risen to the occasion and now, deliver results, right down to the keyword.
You Can’t Manage It If You Don’t Measure It!
Ask ten small business marketers the cost effectiveness of the various sales lead generation methods that they use and half will put on a guilty look and confess that they haven’t taken the time to gather the information necessary to figure it out.
If you Can’t Measure it, you Can’t Manage it
Intranets don’t self-organize. Without planned, centralized information architectures and clearly defined published processes, they become unproductive. Intranets often have applications that either don’t work properly, are too difficult to learn, or have no clear business benefit. Applications, like content, must be able to establish a clear return on investment.
Forget it! It’s Too Hard To Measure
Oh, I don’t know. I feel pretty good about the way some of us measure public relations results. I mean how can you measure the results of an activity more accurately than when you clearly achieve the goal you set at the beginning of that activity?
In my opinion, you can’t. It’s pure success when you meet that goal.
How Do You Measure Success?
Do you just count $’s or pounds or whatever your currency is? Obviously that’s one goal and, to make enough money to be at least self-sufficient is something we all desire. But there are many other measures: all part of the long-term view, which will create a business that will sustain you and your family not only today, but also for many tomorrows.