Almost a year ago, I went on (at length) about how there was more to online marketing than that final deal-closing click-through. I (loftily and windily) talked of being there for the consumer’s journey and looking to understand how a customer arrived at that final decision.
Nielsen’s TV Panel To Measure Online Video
Nielsen said it plans to "introduce measurement of TV viewing on the PC screen in our TV panel by the end of 2008."
Nielsen’s plan is to measure all types of video viewing from traditional TV to mobile phones or iPods. The number of online video viewers is estimated to increase to 183 million in 2011 compared with 114 million in 2006, according to eMarketer.
How Do You Measure Social Media Marketing?
Nathania Johnson recently tagged me to respond in her post “A Meme about Measuring Social Media Marketing” – asking me to answer the question that is plaguing us all these days regarding the best way to measure social media marketing.
How do Blogs Measure up?
One of the benefits of being an IABC member is Communication World, the magazine for members.
The September/October edition, which arrived in the mail today, is packed full of great content and is one of the better issues I’ve read in a while.
Your Measure of Search Marketing Success
Have you been in the search marketing business for more than a few years? I am curious what your measures of success as a business are?
For some, it’ notoriety. It’s the pomp and circumstance of celebrity within their industry that gives them something to hang their hat on.
Nielsen To Measure Mobile Users
he Nielsen Company said they would begin measuring mobile phone users through their Nielsen Wireless service. The service will measure the amount of people who use mobile Internet and mobile video.
“Nielsen To Measure Mobile Users”
Define, Test, Measure, Repeat – Successful Blogging
The key to success in blogging, whether you want to make money, gain more subscribers, or increase visitor engagement is to constantly test new strategies.
With A/B testing and using web analytics to measure its performance anyone can move closer to their ideal formula of success. Here are a few suggestions you can try testing within your blog:
Measure Influence With BuzzLogic
Brand, Influence and Reach are all very difficult to measure and for many companies they are crucial in understanding the success of their marketing and advertising efforts over the Internet. Through its unique algorithms BuzzLogic is able to provide the ability to measure these items across various segments such as: Public Relations, Corporate Communications, Blogging, Brand/Product Marketing…
Google Makes Measure Map A Statistic
The Measure Map team has joined Google, bringing their blog stat/web analytics to the search advertising company and asking bloggers to request an invitation to join the service.
Don’t Measure Blog Readership, Measure Influence
With their usual flair, The Boston Herald declares “Americans aren’t all agog for blogs.” …