Owning a small business isn’t easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don’t drop the ball with one of the most important parts of your business.
Winning at Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds.
Business Marketing Strategy
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.
Off-Target Email Marketing
I received a wonderful email offer today from eWeek. The type of marketing email that illustrates a keen awareness of how to make a complete ass of yourself, diminish your chances of success and ruin an opportunity for developing any relationship.
Microsoft Office Marketing Is Stuck In The Prehistoric Era
Microsoft has launched a new offline/online campaign to encourage existing Office users to upgrade Office 2003. In the accompanying print ad in PC Magazine, Microsoft urges Office 97 users to “evolve” to Office 2003.
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times.
Marketing Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?
Good Marketing Pays for Itself
Most companies ask themselves this question: “How much will this advertising cost us?” when they should actually be asking themselves this: “How much will it cost not to do this advertising?”
2 Step Marketing
Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.