IABC blog relaunched
Yesterday, the IABC Caf opened for business, with incoming IABC chairman Warren Bickford behind the bar and in the kitchen.
Part of the
network
network
Tag: Marketing
5 Ways to Use your Business Cards More Effectively
Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this…
How PR Makes a Manager’s Life Easier
Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show…
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what you wanted to sell or do and went out and…
B.L. Ochman Responds to SES Conference Notes Row
As I gave B.L. such a hard time in reporting legal concerns of SES speakers yesterday it seems only fair…
6 Things I Know About Postcards That You Dont
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I…
New List of PR Blogs
If you want a comprehensive and up-to-date list of blogs authored by PR professionals - and want a one-stop place…
Unique Selling Proposition – Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your…
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves…
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with…
