Microsoft’s Team 99 May Not Be a Winner?
Did I say that this is the only effort Microsoft is making to engage with customers about Longhorn? No.
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Tag: Marketing
TiVo Boards the Cluelesstrain
Engineer Jeremy back here again, a little late pulling into the station. Sometimes, the cluelesstrain is on time, sometimes it's…
Chatting With Konstantin Guericke CoFounder of LinkedIn
While at the Kelsey Group conference I got to chat it up a bit with Konstantin Guericke, the VP of…
PR, Advertising Proves Information Technology’s Historical Shortcomings
One of the advantages of beeing at a conference is the sudden meeting, a short discussion with someone, and -…
BusinessWeek Gives Blogs the Cover Treatment
Whew, relief. I have been dying to talk about this for months. BusinessWeek this week has a cover story on…
Marketing Is Hearing What Your Customers Say
Good marketing means careful listening. Great listeners, who hear what their customers say, make more sales. All too often we…
Blueprint Ethics Code For The Profession
One thing I've frequently commented about in this blog is ethics in the communication profession. Or, rather, about the lack…
Character Blogs are a Complete Waste of Time
I have been holding back on this for awhile, but it's now time for me to unload. I'm sorry, but…
Build Your Business Through Brilliant Branding
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have…
Flogging flogs
I've been rolling my eyes at the uproar over fake blogs (or "character blogs," as some are calling them). Now…
