Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.
Marketing Is Hearing What Your Customers Say
Good marketing means careful listening. Great listeners, who hear what their customers say, make more sales. All too often we hear sales and marketing professionals talking about giving the perfect sales presentation.
How To Recognize Your Niche Marketing Agenda
Starting a business, whether it’s retail products or services, must establish their own “niche”. It doesn’t matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you’re offering. If you try to sell your products or services to the wrong market, there’s a strong guarantee it’s not going to work.
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed.
Marketing Automation For Small Businesses And Web Entrepreneurs
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.
Mobile Marketing tips for Small Businesses
Welcome to the next frontier in marketing – wireless or mobile marketing, also known as m-commerce.
Panasonic Reshapes Sales and Marketing Operations
Panasonic has completed a seven-month-long process to reshape all of its major U.S. sales and marketing operations.
Word of Mouth Marketing Relies on Reputation Not Branding
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out.
Theres More to Marketing ROI Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: