Digital Marketing Forum, an event organized by Cristian Manafu and Evensys, brings to bear the newest platforms of marketing and communication: online advertising, mobile marketing, blogging, viral marketing, podcasting, online research, 3G.
Experts Down on Marketing
Guy Kawasaki moderated a panel of some innovative web community founders at the CommunityNext Conference, and the video is fascinating. It’s not often I get a 1 hour video and watch it all the way through, but I’ve already watched this one twice.
Blackberry’s Social Media Marketing Mistakes
Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 marketing and what works in social media.
Pull Marketing: The Golden Age
Since blogging has become popular there are far more people writing than their are good ideas to spread. This means that if you can create a good idea marketed at publishers looking for a scoop, and format the idea to spread you can probably get enough link authority to get a natural PageRank 6 in just about any market.
Companies and Marketing 2.0
Just saw on Twitter that Emily Chang had posted about RSS feeds for archiving your own personal history.
Science and Marketing
Without marketing great ideas go nowhere. Google’s Larry Page recently stated:
"Virtually all economic growth (in the world) was due to technological progress. I think as a society we’re not really paying attention to that," Page said. "Science has a real marketing problem. If all the growth in world is due to science and technology and no one pays attention to you, then you have a serious marketing problem."
Marketing and the Network Effect
For geeks and engineers The Network Effect is something approaching The Holy Grail. However, as is often the case with techies, they use complicated formulae to try and explain it, when in reality it’s best understood through the medium of.restaurants! When you walk past a restaurant that is empty and the waiting staff are sitting by the bar looking at their watches, it’s not so enticing. After all, it doesn’t matter how good the food is – who wants to eat alone?
Social Media’s Impact on Search Engine Marketing
Today I’m doing an online radio interview over at RSS Ray on social media and search engine optimization. Our discussion will cover fundamentals of social media and how businesses, small and large, might use such tactics as part of their online marketing mix. We’ll also discuss blog marketing and press release optimization.
Elusivity in Internet Marketing
The words “elusivity” (being difficult to describe, detect, or grasp) and “Internet Marketing” are not words I would typically join in a sentence (no one else in the world either). But after doing a tradeshow this last week for one of our companies I found there are many benefits to “elusivity” in marketing, and that these could certainly be applied to Internet Marketing.
WebSideStory’s Digital Marketing University
WebSideStory’s Digital Marketing University (DMU) is just around the corner in March – and I’m going to be teaching two classes this time. I’ll be doing a hands-on class on Functionalism – which I hope would be useful to almost any web analytics practitioner.
In addition, I’ll be doing a class on advanced Visitor Segmentation in Visual Science. That’s obviously a deep-dive class – and it should be a lot of fun.