WebSideStory’s Digital Marketing University
WebSideStory's Digital Marketing University (DMU) is just around the corner in March - and I'm going to be teaching two…
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Tag: Marketing
Google, Time To Re-take Marketing 101
Google rose to dominance via the back alleys of word of mouth, catching giants like Yahoo and Microsoft completely off…
Adjust Your Marketing
Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of…
Media Multitasking Impacts Marketing Strategy
Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of…
Get 150 Marketing Blogs In One Go
Last month, Todd And published the Power 150, a listing of the top 150 marketing blogs in the US. While…
Social Networking And Marketing
Makovsky + Company, an independent global public relations firms has launched Online Fluency, a practice focused on applying the techniques…
A Quantum Leap Into Viral Marketing
There is no stronger force in marketing than word of mouth. A salesperson, or evangelist, as they like to be…
Your Search Marketing Business Case
A great deal of our book, Search Engine Marketing, Inc. turns on the business case for search marketing.
E-mail Marketing – Don’t Just Go After the Sale
You can use e-mail marketing in your business to instantly contact thousands of prospects Your goal should not be to…
Social Proof as a Marketing Tool
I went to a Jazz game a couple nights ago with a good friend. We had some great seats on…
