What’s So Challenging About Changing Your Marketing?
We've talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both…
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Tag: Marketing
Online Marketing And Advertising
Avenue A | Razorfish, an interactive agency and buyer of digital online media, have released their annual digital outlook guide…
Your Marketing Soundtrack – Punk or Disco?
While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and…
Investing in PPC Marketing or SEO – a Company Decision
As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward…
Why Does Marketing Hate Usability?
I hate to admit this because it feels selfish and I don’t want to appear like a usability activist. But.…
Email Marketing Remains Consistent
A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent…
Press Releases for Marketing
Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media.…
Gadget Spark – Great Marketing Idea
Do you ever hear of a new marketing idea and think to yourself, ‘Man - wish I had thought of…
Product (RED): Smart Social Marketing?
In a great post over at PSFK - Piers publishes the content of a conversation he had with Julie Cordua,…
Social Media Marketing – the Latest Buzz
When Strategic Marketing Montreal (SMM) came on the scene in 2002, there was very little confusing competition for that acronym,…
