In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape
Marketing.
Get Email Marketing Right
If you’re doing email marketing, you really need to get it right. You need to start off on the right foot: around 80% of recipients will mark an email as spam based on subject line and sender alone, according to a survey conducted by the Email Sender and Provider Coalition. Trevor Hughes, executive director of the Email Sender and Provider Coalition, told ClickZ:
Marketing Minds Think It’s Great To Integrate
Call it the Minority Report effect on the advertising world, as the Association of Network Advertisers (ANA) has seized upon "Integrated Marketing Communications" as the top concern of some of the most senior marketing executives working today.
Is Virtual World Marketing Just A Fad?
Anyone believing that online worlds like Second Life have reached the point of saturation had better take a second look at the marketing climate. Current trends point toward even more growth and expansion into virtual environments as the list of Fortune 500 companies launching operations in these online words continues to increase.
Building an Online Marketing Company Requires Sales
This is the first of a ten part tutorial.
It occurs to me that my accomplishments (and other entereprenuers lack thereof) are often due to basic sales savvy that is greatly lacking in many online marketing companies: Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with a knowledge of how and why people make decisions to buy, or not to buy as the case may be. This is the first in a ten part series:
Study Shows Marketing Power of White Papers
White papers bring great value to those seeking them, according to a major study of more than 4,000 business-to-business marketing and business professionals.
This is especially true in the technology world, where white papers are one of the leading sources of lead generation.
Under the Radar – Marketing Ideas
One of my main beliefs about blogging and marketing is that the title always matters. It matters in selling a book, driving clickthroughs on blog posts or emails, on placing effective keyword marketing, and the list goes on and on. For just about everything you can do with marketing, choosing the right title is a big deal.
After the Milwaukee Interactive Marketing Association
OK, I’m finally back in Salt Lake and able to take a few minutes to post about my recent trip to Milwaukee to present to the Milwaukee Interactive Marketing Association (MIMA).
I am thoroughly impressed with the hospitality I was shown in Milwaukee. Everyone was very helpful and welcoming. I appreciate that very much. I intend to return to Milwaukee and see more of this great city.
Scoreboard Media Group Doesn’t Get SEO as Marketing
Can you believe a professional search marketing company called the Scoreboard Media Group actually posted a claim that the first question you should ask an SEO consultant is:
Why Branding Matters in B2B Marketing
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I’ve met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor’s logo on it make me more likely to buy their products?