B2B Marketing Budgets
I came across some awesome benchmark data about B2B marketing budgets, courtesy of SiriusDecisions. (If you are not familiar with…
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Tag: Marketing
Coke Expands Viral Marketing Efforts Online
Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke…
SEM Settled? Good, Now On To Real Marketing
The e-business world is moving on from SEO and SEM. That doesn't mean they aren't important. It means that everybody…
Marketing & White Paper Revelations
White papers continue to reign as the supreme source of information for technology professionals, however many businesses are sorely missing…
SMS Marketing and Qtags
No one would deny that mobile marketing shows huge potential. But right now the space is so crowded and chaotic,…
Make “Fusion” a Greater Part of Your Marketing
Believe it or not, there are many people who don't know what a mashup is. If you ask those same…
Social Media Marketing: Get it Straight!
It’s an interesting thing when concepts get defined according to the intentions and goals of a few influential voices. Take…
Personal Approach in Business & Marketing
It seems like every business owner, site text writer or anyone else communicating with others, while on a job, seem…
Marketing Your Product Backstory
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are…
Second Life: Marketing Fool’s Gold?
Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely…
