Murdok recently ran an article looking at a study, which indicated that spending on mobile advertising would reach $760 million in 2009 (20% more than last year). A spokesperson with mobile advertising firm Crisp Wireless took notice and set us up with a Q&A with Chief Revenue Officer and former member of Yahoo Search’s Strategic Alliances team, Tom Foran.
Marketing Emails Missing Inboxes
More than 20 percent of commercial, permission-based email does not reach the inboxes of intended subscribers in the United States and Canada, according to email management firm Return Path.
The study found emails reached only 79.3 percent of inboxes in the United States and in Canada during the first half of 2009. With the undelivered email, 3.3 percent is routed to a junk or bulk email folder and 17.4 percent is not delivered at all.
Internet Marketing Trying To Police Itself On Privacy Issues
An important element (read: selling point) of Internet marketing is the ability to know more about consumers and their behaviors. Everything can be tracked on the Internet, for the most part, and there is obvious value to marketers and their efforts. The flip side of this ability to track people is the privacy issue and lately the US government has been raising it’s regulatory eyebrows at the online world.
July 4th Marketing Ideas
This weekend is the celebration of the American Independence Day on July 4th and if you have ever lived or travelled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unchanged. As the big day dawns, though, there are several ways that social media and particularly social media tools on mobile devices could transform the day for the digitally connected – and offer a great promotional idea for the right brand in the process.
Mobile Marketing Will Likely Become Unavoidable
Mobile marketing emerges as a dominant force in the marketing world due to smartphone prevalence and real-time communication.
Marketing and Measuring Social Media
Social media is huge. That’s right; you heard it here first. Big news flash, huh? Everybody knows that anything ‘social’ is all the rage right now and it looks like it isn’t going to slow down anytime soon. So, obviously, we all want to be ‘doing social’.. the problem is: what exactly does that entail? Beyond that, how do we answer the dreaded ‘what do we get out of it’ question to the accounting types?
Easy Digital Marketing Techniques for Lead Generation
Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects. Though organic list growth may take time and effort, you will definitely see a high return on your investment.
Email Marketing on the Rise
New research suggests that email marketing in the US will reach $2 billion by 2014. This isn’t exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it’s looking good for the industry nonetheless.
Are You Marketing via Mobile?
According to a study at eMarketer, worldwide spending for mobile search advertising in 2009 is expected to be more than $760 million. In case you haven’t been keeping track, that’s up almost 20% from last year’s total and by 2012, we’re looking at 2.4 billion… with a ‘b’. Mobile is big and getting bigger.
Yahoo Giving Out $20K in Search Marketing Credits
Yahoo is launching a campaign with Bank of America this week, which a spokesperson for Yahoo tells Murdok is essentially "a big online push for BofA to build visibility and facilitate dialogue in the small business community."
Yahoo’s Small Business Answers Center is designed for small business owners with "great ideas and good questions," who don’t always get credible answers.