Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct Marketing Association has a variety of special interest groups called “councils”. One of them is focused on search marketing and appropriately named, the Search Engine Marketing Council, or SEMC.
Google: From Direct Marketing to Branded Ads
Ad Relevancy & Quality Scores
Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.
Your Measure of Search Marketing Success
Have you been in the search marketing business for more than a few years? I am curious what your measures of success as a business are?
For some, it’ notoriety. It’s the pomp and circumstance of celebrity within their industry that gives them something to hang their hat on.
Search Marketing Measurement
Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect’s "Search Marketer Measurement & Performance Study," done by JupiterResearch.
"Search Marketing Measurement"
How Can You Teach Internet Marketing?
As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?
B2B Social Media Marketing
We know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from ‘someone just like me.’
A Look at Search Marketing Standard Magazine
Search Marketing Standard’s Boris Mordkovich offered me a subscription to their magazine a few weeks ago. I was dubious; I mean really, a magazine printed on paper about the internet? Despite my reservations I am a shameless blog whore so I instantly said yes.
Yahoo! Search Marketing: Did-it a Certified Ambassador
Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their clients’ quarterly ad-spend to Yahoo! Search Marketing.
According to Yahoo! Search Marketing:
Internet Marketing Long Tail Bashes the “80:20” Rule
Wired editor-in-chief Chris Anderson (also the editor of “The Long Tail: Why The Future of Business Is Selling Less of More”) was in Singapore last week for the Media Leaders Series and his Long Tail theory has put paid to Vilfredo Pareto’s 80:20 rule.
An except from the Long Tail reveals how pervasive the Long Tail is, and how it put the 80:20 rule on its head.
Meeting Ecast CEO Robbie Vann-Adib, Anderson is asked what percent of the top selling 10,000 digital music tracks are sold or rented at least once a month.
Internet Marketing Mostly Perseverance
A few months ago, I told the story of Imran Khan, who emigrated to the United States from Pakistan at age 30 and has risen to CMO of Internet lending powerhouse E-LOAN. One of my readers asked me to fill in even more of the story. In my original post, I mentioned that Imran had sent out 500 resumes without landing an internship offer, but I never explained how Imran got his first big break.