eCommerce has come a long way over the years. You can buy or sell just about anything online. You can buy DVDs, cars, digital music, real estate, and brides. You can sell televisions, cosmetics, hand-made crafts, and even your skin as ad-space. You can apparently even sell your entire life – in a manner of speaking anyway.A 44-year-old man by the name of Ian Usher recently put his up on the auction block via eBay (the only way to go to unload your history).
Determining the Lifetime Value of Your Customers
“Lifetime value is expressed as the total dollar value of your average customer over the entire period that they’re likely to do business with you..” – Bob Serling
Determine The Lifetime Value Of Your Customer
Determining a customer’s lifetime value can reap big profits as you grow your business. However, if you are like just about all small business owners, you most likely have never determined the lifetime value of your customers and are thus forfeiting maximum income potential.
Lifetime Changes Include Online Boost
A Lexington, KY, high school received the reality show treatment from the Lifetime cable channel, which devoted web development forum hosting, and other new technology to supplement the upcoming reality series “Cheerleader Nation.”
Customer Lifetime Value – The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.
How To Calculate the Lifetime Value of A Client
First, some food for thought.
Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the December 2002 issue of Business 2.0 a major disconnect between technology investments and customer satisfaction. He found that although one research firm reports that 34% of technology managers continue to invest in customer relationship management (CRM) software (to the estimated tune of $38B through 2005), customer service in several industries is deteriorating rapidly.
How to Generate Streams of Lifetime Internet Cash Flow
You know this Secret is worth Thousand Bucks, since you are die-hard to this Newsletter you are worth to the Publisher like that.
So, here we go…
You Have the Opportunity of a Lifetime
You have the opportunity of a lifetime. That sounds like marketing hype because you have heard it so often, doesn’t it? Think about it this way: you have the opportunity to live one lifetime. Does that make a difference? How are you using your opportunity?
Lifetime Value Online?
In “Big Time Banner Advertising,” we discuss the importance of establishing an acceptable level of return for your promotional investments. This number becomes the criteria for what is deemed a success and what is deemed a failure. How you determine this number is not only critical to the success of your advertising efforts, it’s also critical to the ongoing success of your business in general.
4 Alternative Ways To Gain Lifetime Customers
Explore strategies to maximize potential lifetime customers, including bartering, negotiation, offering freebies, and competitive pricing.