The number of businesses selling online is quite large, and its only growing. Advertisers need spots where they can shine. I spoke with John Federman, President and CEO of Searchandise Commerce about some things that can not only give those spots to advertisers, but earn eCommerce sites
Microsoft Introduces adCenter Learning Center
Instructions can sometimes be a little overwhelming; what comes with a new cell phone will keep you occupied for about as long as Stephen King’s "The Stand." It never hurts to have some help available, though, and so Microsoft has introduced the adCenter Learning Center.
Learning About Movable Type On Twitter
If you’re like me, all you’ve heard about in blogging software the last couple of years is WordPress. But as a long-time blogger using Movable Type, I wondered what they have been up to. And then Twitter brought me together with Byrne Reese, Product Manager of Movable Type and Community Leader of MTOS at Six Apart, maker of Movable Type and other offerings.
Embrace All Methods of Learning About Customers
Glenn Gow brought to my attention a post he wrote a few weeks back that should get us all thinking. In it, he summarizes a recent MITSloan Management Review piece that upbraids most marketers for doing the easiest kind of market research: Listening to our existing customers.
A Good Starting Point for Learning About Video
If you’re interested in using video in your communication plans but don’t really know where to start – what equipment to get or what software you’ll need – three excellent articles published today on Journalism.co.uk will give you some clear pointers.
Yahoo Learning Email Innovation Lesson
Yahoo has learned a lesson Microsoft picked up during the Windows Live Mail/Hotmail beta, that the less experienced users who make up the brunt of their free email services are hard to innovate for. Yahoo announced late last week it was rolling into the new Yahoo Mail some features it had dropped from the old Mail. The most obvious one: the return of checkboxes.
Marketers Learning Value of Social Networks
Fox Interactive Media – and about half a dozen other companies – conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…
Learning From Leading Edge SEO Bloggers
Here’s a question what are you learning from leading SEO and internet marketing bloggers? Are you hoping one of them drops a thinly veiled, or rather obvious tip that will let you set a “virtual cash machine” on your front lawn? If you are you just might be ignoring the real pearls of wisdom that are right there in the open.
Learning from Island Marketing
I have a few days off and am in sunny Cancun until next Monday. Though Cancun may not officially be an island, there are several things that I noticed in common among every trip to an island or resort area that I have the chance to take – including this one.
Sony Slowly Learning Internet PR
Sony’s recent dust-up with gaming blog Kotaku over their publication of a Playstation rumor ended up being handled much more quickly than their previous public relations blunders.