Sharpen Your News Peg to Hook Reporters
Of all the journalism concepts that PR pros should know, the least understood and the most misinterpreted is the news…
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Tag: journalism
It’s the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true…
Three Ways to Help Reporters See Your Story as News
At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question,…
Inside the Mind of the News Reporter
The first rule of PR Rainmaking is to approach reporters as customers. Find out what they want, then give it…
How to Write an Attention-Grabbing Op-Ed in Five Steps
There are few better ways to attract new clients and customers than by becoming known as an expert in your…
Create a Powerful PR Fact Sheet in Just Four Steps
The right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex…
Why Reporters Like ‘Bad’ News
Whenever you deal with the news media, there is a primary rule that you must keep in mind at all…
The Secret Ingredient of News Coverage
Why do so many PR campaigns fall flat, failing to attract the media attention that their creators crave?
Four Secrets to Energizing Your News Story
Every news story must have a FACE. If your forget to put a FACE on your story proposal, your chances…
Four Secrets to Creating Irresistible News Stories
Every news story must have a FACE. If you forget to put a FACE on your story proposal, your chances…
