PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the…
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How To Ruin Your Press Release in 3 Easy Steps
I see it almost every day. People who want to generate a press frenzy, but go about it in just…
Using the Media to Your Advantage!
Lights...camera...ACTION. That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus…
Getting Published – Your Article Submission Checklist
Follow these important guidelines to increase the odds of having your article published.
Four Tips on Tip Sheets
Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications;…
Put Muscle on Your News Proposal
Let's say your company is opening a new widget plant. Immediately, you have change, which is one of the four…
To Make News, Solve a Reporters Six Basic Problems
Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there…
12 Point Checklist for Writing Feature Articles
1. Have you selected your intended subject topic and carefully planned out your idea?
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned…
How to Write a Persuasive News Release
The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing…
