How to Win a News Reporter’s Heart
Every have trouble convincing a news reporter to cover your story? Here's how to solve that problem. Like all other…
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Tag: journalism
The “Strange Avalanche Iceman” Headline Technique!
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them…
A News Release is Not an Ad
You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article…
The Writer’s Dilemma: Should You Write For Free?
If you're a professional writer, should you ever write for free? I used to be adamant that that way lies…
So You Want To Be The Pope…or a Newsletter Editor
You think that's a silly title, huh? It's not - there are plenty of similarities. You just haven't thought of…
Secrets to Savvy Press Kits
WHO NEEDS A PRESS KIT Press kits aren't just for big corporations anymore. Whatever your line of business, be it…
Headlines: Your Big Opener
The headline is probably the most important thing on the most important page of your web site. Yet far too…
24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.
