Tag: investment

Protecting Your Software Investment in Case of a Merger or Acquisition

Critical work in your organization is directly tied to the fate of your software vendors. So when PeopleSoft buys J.D. Edwards or Oracle attempts a hostile takeover of PeopleSoft, you are understandably nervous. Your nervousness usually does not stem from your love of PeopleSoft, J.D. Edwards or Oracle, but because the future of the software products you use everyday to run your business is now questionable at best and in jeopardy at worst. The potential buyers reassure you with promises of long term support and future product enhancements. But would you bet your own money on these promises?

What is Not Measured is Not Managed: Tracking the Success of your Brand Investment

Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage. But in the current challenging economic environment, investments require careful consideration – and measurable proof of return. If brands are to be considered assets, they should be held to the same standards of performance and measurements as other assets, such as real estate or financial investments.

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