You got the interview for the job you wanted. It was in your field, you met all the requirements of education and experience, you rehearsed the answers to every conceivable question, you arrived on time, you were calm and collected, but you didn’t get the position.
Interview with Judy Cullins by P.L. Fry President, Small Publishers, Artists and Writers Network (www.spawn.org)
1. How did you get started in the writing business? Was it a childhood dream?
Usability Testing Best Practices: An Interview with Rolf Molich
You may have never heard of Rolf Molich. Yet, if you’ve done any usability testing, design evaluations, or heuristic inspections, then you’ve been affected by his pioneering work.
Interview with Judy Cullins, Book and Internet Coach
Interview with Judy Cullins by P.L. Fry President, Small Publishers, Artists and Writers Network (www.spawn.org) c. 2003 All Rights Reserved.
Industry Pro Interview: Expanding Your Market Reach For More Sales
Have you ever wondered how to get out of a “sales slump”? I think all of us have! One of the most common things we, as small business owners, allow ourselves to suffer through is “narrow mindedness”. We have thoughts about what our product/service is, what it does and who it serves.
Industry Pro Interview – Increase the Buying Frequency From Your Customers
Kevin Clark (“Mr. Entrepreneur”) is a high-energy champion for those who want to start a business or get more profit out of their business. He’s a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship Hall of Fame.
Industry Pro Interview: The Selling Power of Consumer Confidence
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn’t set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch’s need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of your customers – when you put forth a strong image of consumer confidence – your customers take care of you by granting you their loyal and repeat business.
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?
Industry Pro Interview: What Is Uncle Sam Really Entitled To?
Eva Rosenberg (a.k.a. Tax Mama) started out just like you and I did… small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company. TaxMama.com is the result of Eva’s inspiration and dream. She now answers our questions about marketing expenses and what Uncle Sam is really entitled to!
Industry Pro Interview: Insider Secrets To Building Your PR Campaign
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.