Click Fraud Frequency Drops, But Grows Up
When your business relies on an increasing trend in click fraud, what do you do when the bottom drops out…
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Tag: frequency
Ad Frequency: MySpace vs Facebook
comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency…
Search Frequency Is Meaningless
One of the big misconceptions I see on business forums is the idea: “That the number of documents returned on…
Reach vs. Frequency
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to…
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will…
A Formula For Growth
"Why stay we on the earth except to grow?" -Robert Browning Most people would agree with Browning. Unfortunately, growth doesn't…
