Social networking, blog and political party Web sites have less sway over voter’s opinion than recent buzz would suggest. Seventy-two percent of voters said that the mainstream media such as newspapers and magazines are their main source for political information, according to a survey by Nucleus Research and KnowledgeStorm.
Big Company Marketers Need to Influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts.
At one point, they stopped me and said, "No, we don’t have to do that because we have the whole team here."
Unfortunately, unless it’s the CEO talking, that’s never true.
The Real Influence of Social Networks
Last month, JupiterResearch reported that 48% of Internet marketers would venture into social media marketing this year. This month they were involved in the research behind iProspect’s Social Networking User Behavior Study (press release). The result? Some pretty good stuff.
Exerting Influence and Moving Markets
There are two basic ways to do SEO. One is to look for the criteria you think the search engine wants to see, and then work to slowly build it day after day, chipping away doing great keyword research and picking up one good links one at a time here or there. If you understand what the search engines are looking for this is still readily possible in most markets, but with each passing day this gets harder.
Blog Influence Grows
Not every company believes they should be writing blogs, but that doesn’t mean they don’t find blogs important. Just listen to Steve Swasey, Director of Corporate Communications for Internet video renter Netflix: “We don’t have a Netflix blog by design—our philosophy is to let our customers speak.”
How PPC Ads Influence Site Conversion
When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets.
You’ll be surprised how much effect your ad copy has on your conversion rate.
Google Reader’s Influence on RSS
Earlier this month, I wrote about the increasing number of subscribers to this blog’s RSS feed with numbers exceeding 1,000 for the first time.
Can Your Site Influence Your Visitors to Buy?
There is a way to influence consumers online particularly on your e-commerce website.
The Influence of Unix on NT
For several years now I’ve been looking for something Bill Gates said. Unfortunately I had misremembered the actual words, and every time I found someone who thought they remembered it, they had the wrong words too and I’d come up dry yet again.
Measure Influence With BuzzLogic
Brand, Influence and Reach are all very difficult to measure and for many companies they are crucial in understanding the success of their marketing and advertising efforts over the Internet. Through its unique algorithms BuzzLogic is able to provide the ability to measure these items across various segments such as: Public Relations, Corporate Communications, Blogging, Brand/Product Marketing…