Measuring Blogosphere Influence with BuzzLogic
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands…
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Tag: influence
Measuring Influence in the Blogosphere with BuzzLogic
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands…
Ad Position and Bid Influence
This screen shot is from a test campaign I ran this week (to see full size versions of screen shots…
Finding Influence In Blog Marketing
The skeptic has always been quick to remind that popularity is not necessarily a measure of value. In a report…
Blog to Win Friends and Influence People
This year marks the 70th anniversary of the Dale Carnegie classic, How to Win Friends and Influence People. In the…
Blog Readership Down, Influence Up
Nearly ten years after blogging began in earnest, the readership of blogs among Internet users ranks well below other activities…
Questionable Influence of Industry Research Firms
InformationWeek has an interesting, albeit exhaustive feature today on the influence that tech vendors wield over IT research firms:
Blog a Movie and Influence the World
Spotted in a post by Hugh MacLeod - an innovative (and, today, hardly surprising) approach to building buzz about a…
Don’t Measure Blog Readership, Measure Influence
With their usual flair, The Boston Herald declares "Americans aren't all agog for blogs." ...
The Rock and Ripple Effect:
Imagine you've just thrown a rock into a pond. SPLASH! Ripples begin extending around the point where the rock hit…
