One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I’ve come up with an analogy from another industry that makes it easier to understand.
Search Engine Loyalty Drives Industry
The results of iProspect’s Search Engine User Attitudes Survey, which focuses on search engine loyalty, have been released. These results paint a clear picture on search engine usage, popularity, and how users are loyal to their engine of choice.
Customer Loyalty in the Technology Industry
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.
Google Changes the Affiliate Industry
“Google AdSense has changed the affiliate industry.”
Google Cracks Down on the SEO Industry
As this week comes to a close, there is no doubt that the most significant development in the Internet marketing world was Google’s latest update and algorithm change, undergone around the third week of November, and dubbed by the search engine community as “Update Florida”.
Mark Your Territory in the Pet Industry
North America’s pet industry is booming. A study released by MarketResearch.com predicts that the pet care and pet supplies industries will reach an $8 billion market by 2007. Pet owners are demanding luxury products and services for their companion animals. Savvy entrepreneurs are jumping on board to meet the challenge.
Global Factors Impacting the Software Development Industry
One of the great equalizers’ in the global economy is the Internet and other forms of modern telecommunications. Today, unlike just a few short years ago, programmers in one part of the world can work seamlessly on projects across the globe. Likewise, work may be distributed to programmers in many locations – unrestricted by time or distance – to be reassembled as working units back home.
Industry Pro Interview: Expanding Your Market Reach For More Sales
Have you ever wondered how to get out of a “sales slump”? I think all of us have! One of the most common things we, as small business owners, allow ourselves to suffer through is “narrow mindedness”. We have thoughts about what our product/service is, what it does and who it serves.
Industry Pro Interview – Increase the Buying Frequency From Your Customers
Kevin Clark (“Mr. Entrepreneur”) is a high-energy champion for those who want to start a business or get more profit out of their business. He’s a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship Hall of Fame.
Industry Pro Interview: The Selling Power of Consumer Confidence
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn’t set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch’s need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of your customers – when you put forth a strong image of consumer confidence – your customers take care of you by granting you their loyal and repeat business.