Google graduated their local search to beta yesterday with the launch of Google Local. Google crosschecks their index with the Yellow Pages to deliver local stores and services.
Introducing Google Local
Today, search engine giant Google announced the integration of local-area search results into Google’s own with the launch of Google Local.
Search Trends: Creating A Google
The term “authority site” comes from a concept in “Hilltop: A Search Engine based on Expert Documents,” an academic paper that some search optimizers speculate is a part of Google’s algorithm.
Affiliate Alternative; Google Adsense
The Rise and Fall of Affiliate Programs Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine’s clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.
High Google Rankings: Frequency vs. Positioning
There’s an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that’s simply not true! There’s another factor that is just as important and may actually drive more traffic to your site.
Tool Compares Google And Yahoo Algorithms
One of the coolest tools I’ve seen recently for comparing Google and Yahoo results lives over at the blog site langreiter.com.
Asia’s Assualt on Google Continues
Google was once again assailed in the East when a group of Chinese search engine companies announced they were upgrading their search technology.
RSS Proponent Seeks Cooperation with Google
Dave Winer, a major advocate of RSS has proposed a truce with Google and other sites that have partnered with competing syndication format, Atom. RSS is currently the industry leader in syndication and went virtually unchallenged until Google’s recent announcement.
Forrester: Google to Weaken as War Rages
With search engine competition spreading like fire across the Internet terrain, Forrester Research, Inc., predicts Google’s grasp on the search industry will weaken.
Crawler Insights From Google and Yahoo!
My favorite sessions at the SES conference were those where Google and Yahoo appeared on the same panels. You could almost always count on some crackling tension between the two search giants.
The “Meet The Crawlers” session was no exception.