Tag: google

Google Wields Precedent In Trademark Case

Google has beaten a couple of challenges to AdWords over competitor usage of trademarks as keywords, but they now have a third lawsuit coming to them from American Blind & Wallpaper Factory.

Google, AOL, Earthlink, and Ask are all on the receiving end of American Blind & Wallpaper Factory’s lawsuit over trademark infringement. ABWF contended the use of its trademarks as keywords to trigger competitor advertising violated those marks.

Google Maps Gets Sick

WhoIsSick.org is using Google Maps in a unique way by creating a mash up that detail, the geographic area of users who are not well, along with their symptoms.
The site provides a color-coded pie chart that displays a breakdown of symptoms by percentage and covers descriptions of illnesses from muscle ache to runny nose.

Yahoo Challenges Google On Analytics Front

Search engine marketers rely heavily on website metrics to determine what adjustments need to be made to advertising campaigns in order to increase time on site and conversion. Google has offered free analytical tools to webmasters for some time, but now site owners are starting to take notice of the new measurement tools contained within Yahoo’s Project Panama.

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