China now has 137 million Internet users and while that sounds like a lot (only second to the US in number), Pew Internet & American Life Project reminds us that’s just a tenth of the country’s population.
Google Expands On Net Neutrality Issues
Richard Whitt, Washington Telecom and Media Counsel Google has put together a three-part blog post outlining Google’s approach to Net Neutrality, what the company feels is okay for broadband providers to do, what’s not okay, and where they have misled the public.
Nielsen Expands Mobile Measurement
The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.
YouTube Expands Partnership Program
Google’s YouTube has announced the expansion of their partnership program to include many popular video content creators. The move seeks to offer a way for popular videos to monetize their popularity, by sharing in some of the revenue YouTube collects from AdSense ads.
Coke Expands Viral Marketing Efforts Online
Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.
The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.
Google Analytics Expands On Website Optimizer
The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google’s Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.
Cisco Expands Its Social Circle
When you think of Cisco, the company’s prowess in networking and IP technology immediately comes to mind. With today’s announcement, however, it appears that Cisco is branching out into a different kind of networking, the kind geared toward people rather than machines.
Cisco has announced an agreement acquire Five Across, a San Francisco based social networking software company. Terms of the deal have not been disclosed, but Cisco hopes to complete the purchase by the end of its fiscal third quarter.
Google’s More Tab Expands With Patents and Blogs
Google has added two more links to its expanding “More” box that pops out of its search engine tabs.
Google Adds Library, Expands Edu Offerings
Google took another step toward the company’s stated goal of indexing the world’s information by adding the entire collection of public domain historical resources from the University of Wisconsin-Madison and the Wisconsin Historical Society Library to its Google Books Library Project.
Ancestry.com Expands Database A Lot
“The year was 1850. Gold was discovered in California. The Scarlet Letter’ was published. Where were your ancestors?” That’s the advertising line attached to Ancestry.com’s latest update: complete census records from 1790 to 1930.