Note Your Google Website Optimizer Experiments
Google has released a new feature for its Website Optimizer tool, called Experiment Notes. The feature is designed to help…
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Google has released a new feature for its Website Optimizer tool, called Experiment Notes. The feature is designed to help…
Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in…
It sometimes seems like beta tags hang around Google's products forever. That's no longer the case, though, at least as…
The AdWords tool automatically adjusts one's CPC bids up to a maximum CPA to find the most optimal bids for…
Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.
Google isn't saving all the goodies for SES San Jose in August, as they released a new utility for their…
The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert;…
If you can measure it, you can improve it. The promise of scientific advertising, marketing with measurable results, is now…
Talk about a potentially disruptive technology! Google has released a new product that integrates with AdWords: a landing page testing…
I've long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to…