Almost five months ago, I and several other writers suggested that 2008 was going to be the “Year of Analytics”. As the year approaches the half-way point, it turns out we were collectively half correct. The first five months of 2008 have seen a great deal of attention granted to analytics and the companies that provide them.
Customer Evangelists – Referral Rusiness
Getting referral business and new customers, through recommendations by satisfied customers and clients, is a dream of most business owners and managers.
Customer Evangelism: Leveraging Blogs for Brand Advocacy
The potential of blogs to turn customers into brand evangelists. Understand the power and strategies of using blogs for brand advocacy.
IBM Creating an Army of Evangelists
Silicon Valley Watcher: Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company.
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?
How to Turn Your Customers Into Evangelists
When we talk about customer loyalty, it usually means the customer being loyal to the company. That should be a great result to aim for, but it isn’t the beginning of the story. Real customer loyalty comes from you being loyal to your customers.