Tag: essential

Behavioral Targeting Becoming ‘Essential’

Now is the time to do some behavioral targeting before it’s regulated. (Da guvmint is froggy on both sides of this issue, wanting at the same time to limit how much digital information is stored about users and to glean all they can from it for their own surveillance purposes.) Though people tend to be creeped out by how much marketers know about them, if done right, it can be mutually beneficial.

CRM Training – Essential for Success

Imagine yourself wanting to run an airline company – a budding Freddy Laker. What do you need? Well, planes of course, but let’s say you have a bundle of these. What do you really need to make them work? That’s right – pilots! So how are you going to train them? Will you introduce them to an airliner? Take them up the steps and show them the insides – the aisles, the seats, the toilets? Why not take them into the cabin and show them the instruments, the dials, the communications system, the . . . Or how about showing them how it works.

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