Does anyone agree what employee engagement is? asks David Ferrabee.
Engagement More Important Than Page Views
Time spent on a Web site is becoming as important as page views and some would argue time spent is a more accurate measurement of user engagement.
Employee Engagement and the Bottom Line
If you need evidence of the relationship between how employees feel about their employer – part of the way of looking at employee engagement’ – and the company’s financial performance, the Financial Times has a case study feature that illustrates that relationship.
Measuring Visitor Engagement and Behavior
Are you Measuring Visitor Engagement and Behavior?
Social Media Drives Greater Employee Engagement
Here’s a terrific case study from Swedish/US communication consultants and training firm Gronstedt Group on the role social media plays in helping the sales team at US educational publisher Prentice-Hall improve their sales performance.
Intuitive Engagement
The whole idea of an organization participating in the conversation is alien to those of us who grew up in the one-way top-down era.
Long Copy Secrets – Keys To Mental Engagement
Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase the readership of your web pages and emails.
Rules of Engagement for Successful and Safe Email Marketing Campaigns
In the direct marketing arena, email is surely the best thing that has happened since bulk mailing rates were introduced. The cost involved with sending thousands or even millions of sales letters by email is almost negligible, when compared to the cost of mounting a similar direct marketing campaign through traditional ground mail.