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Online Video Driving User Engagement
Nearly three-quarters (70%) of Internet users view online video during the day and night with similar spikes occurring both at home and at work.
This is according to a new study by Yahoo, Interpret, Havas Digital, Warner Bros. Media Research and PHD that looked at how people interact with online video, and how marketers can use this information to drive engagement.
Video Game Engagement Continues To Increase
Fans of video games are spending increasingly more time playing games, according to a new survey from Nielsen.
The survey, "The Value Gamer: Play and Purchase Behavior in a Recession," found since the beginning of the year and through May, gamers are spending an additional one to two hours a week playing games, compared to 2006, when Nielsen started tracking video game data.
Top 10 TV Shows for Online Fan Engagement
Wetpaint has unveiled a new measurement tool for online engagement with TV shows, as opposed to simply monitoring viewership. It’s called the TV Fandex 100, and leverages data aggregated from multiple sources, which Wetpaint calls the most relevant, real-time, and reflective of fans’ passions. This includes a mixture of search, social media, and fansite activity supplementing Nielsen rankings.
Social Media And Video Lead To Increased Online Engagement
Online engagement by Internet users is increasing in part as a result of a shift toward video content and social networking, according to a new report by Nielsen.
Since 2003, interests of the average online user have shifted significantly. Categories that consisted of portal-oriented browsing sites, such as shopping directories and Internet tools/Web services, used to be the most popular categories for user engagement.
Polling with Facebook’s Latest Engagement Ads
In another fine example of socializing advertising, Facebook announced a continuation of its Engagement Ads with the addition of new polling ads. Don’t get it confused with its Davos polling.
Microsoft To Measure Engagement, Not Clicks
Almost a year ago, I went on (at length) about how there was more to online marketing than that final deal-closing click-through. I (loftily and windily) talked of being there for the consumer’s journey and looking to understand how a customer arrived at that final decision.
Ultimate Consumer Engagement Resources
Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.
Consumer Engagement is also not simply captured on your website, it’s calculated using all touch points in a consumer’s (website, search engine, blog, banner ad, offline media, etc…). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.
Engagement Leads To Record News Site Traffic
For news publishers, more is better, especially in an era of declining print. Lately, more users are reading more news, spending more time on news sites, and visiting more frequently.
Customer Engagement and the Big Bucks
There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit.
Here’s why: The whole system of Internet Marketing profits is based on effort and engagement.
Witness-
Web advertising (text links, banner ads, Adsense) has a back-of-napkin payout of about 1-10% against your time and resorces.