As we talked about last week, Doubleclick is for sale and Microsoft was thought to be the leader in the clubhouse to buy the advertising company.
Google Adds To DoubleClick Intrigue
The biggest Internet players have at least a passing interest in DoubleClick, an online advertising network that reaches hundreds of websites, and they could be willing to overpay for it for a variety of reasons.
Microsoft Exec Thinks DoubleClick Buy Is Risky
That Microsoft is thinking of acquiring online advertising company DoubleClick has been the gently vibrating buzz all week. A Microsoft executive, though, says a deal is unlikely.
The buzz seems likely generated by the PR machine, for as soon as I heard about it from a surprising tipster, everybody else seemed to have heard about it as well, bloggers and reporters alike. Let the speculation begin: nothing like a little buzz to justify a $2 billion asking price.
DoubleClick Dumps Abacus At A Loss
Privacy concerns rendered DoubleClick’s $1.7 billion purchase of Abacus in 1999 a losing proposition; now, DoubleClick has agreed to sell its Abacus unit to Alliance Data Systems for $435 million.
DoubleClick Folds Up Klipmart
Online video advertising and management solution provider Klipmart joins forces with long-time ad technology firm DoubleClick.
DoubleClick DART Search Party
There were several after-conference events last night at SES NYC. Marchex held a bash and there was a small, invite only thing for MSN AdCenter as well.
DoubleClick Launches DART Search
DoubleClick has announced the launch of their new keyword management, bid management and reporting tools, called DART Search that integrate with the DART Ad Management Platform.
DoubleClick Dumps Email Marketing Unit
Alliance Data Systems Corp. has purchased the email marketing unit for $90 million, and gains access to DoubleClick email clients like AOL and Proctor & Gamble.
DoubleClick Indexing Search Engine Marketing Campaigns
The company has unveiled the Performics 50 index to reflect overall activity of of the search market.
Equity Firm Acquires DoubleClick
Hellman & Friedman, a private equity firm based in San Francisco, is acquiring DoubleClick.