Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information.
Consumer Mailings – Direct way to Keep in Touch with Customers
One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list.
Going Public via Initial or Direct Public Offering
The Securities and Exchange Commission (SEC) is the most well-known and feared governing body in the financial world. Its very name can be intimidating to a small company hoping to go public, but it doesn’t have to be.
White Papers In Business-To-Business Direct Mail Lead Generation: How To Name Them
Yes, white papers are an effective way to generate leads with business buyers. But the tricky part is getting your white paper into the hands of those buyers in the first place.
Sprint Direct Dials Vonage Patent Attorneys
The newly merged Sprint Nextel has filed suit against Vonage, accusing it of infringing on seven patents.
Test Your Direct Response Marketing Using Two Steps
Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.
Achieving ROI Efficiencies Online Through Brand-Direct Relationships
To most people, brand advertising and direct marketing are two wholly separate, if not antithetical, practices. One is for generating awareness and making emotional connections. The other is meant to elicit a specific response. But until recently, the two initiatives had never been thought of as working together at the same time.
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now.
How Direct Marketing Helps Your Internet Business To Prosper
What is direct marketing? Put simply, direct marketing is a process of recording information about your customer’s response to a planned marketing activity.
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: