ChannelAdvisor, a provider of ecommerce channel management solutions announced the addition of 30 new retail customers who have selected ShoppingAdvisor or SearchAdvisor to manage their paid search or comparison shopping engines.
Getting Customers With Google Coupons
Google is able do a lot of things for businesses, including telling potential customers how to reach them. Granted, it won’t tell potential customers why they should go to (or contact) those businesses, but Jennifer Laycock’s recent article on Google Coupons can clear up even that issue.
80% of New Customers Believe They Found You
According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.
Wireless Customers Keeping Their Mobiles Longer
People are keeping their cell phones longer. The average amount of time a person owns a cell phone has increased by 5 percent since fall of 2006, according to the J.D. Power and Associates 2007 U.S. Wireless Mobile Phone Evaluation Study.
The study found that people are keeping their mobile handsets for an average of 17.5 months, which is an increase from 16.6 since November of 2006. The increase in ownership is about equal among major hand set brands.
Google Apps Customers Get Over-Billed
Google may be great at finding things, but the company is apparently not so good at counting – some Google Apps Premier Edition customers were recently billed $500 for ten accounts, even though they held just one, two, or three accounts.
Improve Your Site and Win More Customers
Most often, even successful websites can be improved to increase performance. Let alone their less successful brethren. How do you improve your already functioning website smartly?
SES London: Touching Your Local Customers
Local search marketing tactics need to consider the needs of the desired customer base, and where they might go to satisfy those needs.
Amazon Schools Customers on eCommerce
Recently, Amazon carried a ‘buy one, get one free’ promotion on DVD box sets for its customers. Due to a technical problem, however, customers were able to ‘get one free, get another free’ instead. After the fact, Amazon is looking to recoup those funds, which is rubbing customers the wrong way.
From the “Ways to Irritate Your Customer Base” school of online commerce, Amazon is poised to lecture business students regarding the finer points of customer service and building consumer trust.
Your Customers Aren’t Targets
I heard a great radio ad about radio advertising, which included the following:
The Power Of Caring For Customers
I’ve been working in and around startups for most of my professional career. A topic that often comes up in startups I’m advising or considering an investment in is: “How will the big guys respond?”.