In short, yes uhm well, no maybe sometimes? O.k., so you might have gathered by now that there is no “short” answer. Anybody who truly believes that the customer is always right hasn’t really given this policy much thought.
How Not To Make Your Customer Hate You
Perhaps the best single guideline for web design is to ask yourself, “what do I like?” Seems an obvious concept, but if you do any surfing at all, you know there are some sites that grab you and keep you, and others you’ll break your mouse finger to get out of. The purpose of this article is to remind you of the things you hate.
Making the Customer CEO
The key revolution of the Web is customer empowerment and engagement. The Web empowers the customer more than it empowers the organization. The implications are enormous.
Choose Customer Words, Not Organization Words
An organizational structure that may work very well for your internal needs may not work at all well for your customers. Here’s why.
Customer Service on the Edge
Companies that listen to bloggers have a unique opportunity to improve their reputations and win converts to their business models.
Cost Deflection Out Customer Experience In!
Cost deflection strategies deteriorate customer loyalty.
Customer Referrals: Viral Marketing Goes Old School
Getting referral business and new customers, through recommendations by satisfied customers and clients, is a dream of most business owners and managers.
Customer Service is a Class Act
Here’s a question for you: What’s the difference between great service and great services? Let me tell you a quick story to help answer that question.
Consider Product Life Cycle & Customer Buying Habits
When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits.
No, Really. Put The Customer In Charge
Guy Kawasaki* cranks out a top-10 list on “The Art Of Customer Service.” My favorite of the lot: