In the past, purchasing ad space was the solution to every entrepreneur’s marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal.
Customer Personality Types: Does It Matter?
Marketing types are fond of classifying people into categories. Here are four which I took from “Differentiate Or Die,” by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Only the first few words of each are included here.
Writing The Book On Great Customer Service
Q: One of the big chain bookstores recently opened up near my small book store. Already I can see my business starting to decline. Is there anything I can do to compete with the bigger store or should I just accept the inevitable? — Peter Q.
Everything You Need to Know About Customer Service
Drive down any street; on both sides are businesses competing for your dollars. They have their beckoning signs, their displayed inventories, their trained employees, their promotional strategies all focused on luring the customer and making the sale. If they fail to capture sufficient customer interest and enough dollars, the business dies.
Outside In – Site Design from the Customer’s Perspective
How do you create a site that works? You can read a stack of books on HTML and still get it all wrong – this happens time and again.
Crawford House Collectibles – Remember Your Customer
For me, the key to revising this site is to look at each element and say: does it help or hinder the customer?
Communicate & Co-operate to Satisfy Your Customer
The ability to speak English well does not automatically make you a good communicator. There are a few natives who can communicate much better thru sign language than we can with our artery of words. Communication is a 2 way process and involves a feedback loop. The speaker sends a message, which is received by the other person. Now how does the person interpret the message? Do both the speaker & the spoken to understand the message in the same spirit? Often no.
Instant Customers! Things To Do To Get A Customer Now
In tough times, in bountiful times, in what ever kind of times you find yourself in remember the power of marketing. In fact, as has been pointed out in this column before, marketing is not an expense that should be cut during tough times. It is an area that deserves more spending and certainly more attention. The reason for this obviously is to grow the revenue side of the income statement as we all strive for a new break even point and beyond.
Keep ‘Em If You Got ‘Em: 3 Ways To Build Customer Loyalty
The most valuable, sustainable, defensible asset that any professional service business has is its existing relationships. Everything else (everything else) about you and the way you do business can be copied almost overnight by a competitor.
Jim Novo Answers Traffic, Visitor, and Customer Analysis Questions
You probably get gobs of reports on web site traffic but don’t really do much with them other than track page views and visitors. Increasing your traffic using ads, search optimization, and pay-per-click won’t do you much good if visitors don’t do something once they get to your web site.