No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries…most notably Japan…have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
Breadcrumb (contextual) Links and Search Engine Optimization
Reader Question: I am confused about breadcrumb links both from a search engine optimization (SEO) perspective and a usability perspective. Usability experts often say not to use them, but a lot of SEO experts recommend using them. So who is right? Should I use them or shouldn’t I?
Yahoo Seeking Contextual Search Scientist/Engineers
From time to time I post jobs here. We have a couple openings in our contextual search group.
The Case for Overture to Enter the Mass Contextual Advertising Market
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them.
Contextual Advertising: Facts, Myths, and Misconceptions Part 1
Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on these pages, I thought that contextual ads might be a good way to supplement income from my site. Is this a good idea? What types of contextual advertising programs are available?
Yahoo YQ Contextual Search Rocks
The new Yahoo contextual search feature [dubbed Y!Q] rocks! It’s like vivisimo without all the annoying crap getting in the way of your search and there’s no flash to bog down your pc. Clean and simple interface that doesn’t require any downloads and allows you to drill down into search results in an easy to use manner.
Google and Overture in Contextual Conundrum
The business model is both basic and complex at the same time. Google and Overture can make your paid-ads appear on multiple web properties if those web properties contain keywords relating to your ad.
Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest “in thing.” Also known as “content targeting,” they seem to be “popping up” (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his brother seems to be dipping his “toe in the water.”
8 Tips for Maximizing Contextual Advertising Revenues
In the late 90s, web publishers were riding high with banner ads. Payouts were great, and many web owners actually saw their dream of sitting on a beach sipping tequila nearly realized.
Rapid Contextual Analysis of Textual Information
Crystal Semantics is set to revolutionize the world of online contextual advertising with the launch of Textonomy Advance.