Online Video Trends & Contextual Advertising
PodZinger has announced the results of its proprietary research into consumer behavior and online video advertising viewing preferences. The research…
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Tag: contextual
Banner Ad Success and Contextual Improvement
Seth Godin gives us an anecdote from Usama Fayyad of Yahoo about a study that showed that contextual text ads…
Contextual Advertising Trying a Bit Too Hard
As I've been telling friends and family, I'm working on a new book. A very easy one to write, it…
Flickr to Get Contextual Nikon Banner Ads
Nikon has struck a deal with Flickr to place Nikon branding on the site, including small logos next to photos…
Google Adds Demographic Targeting to its Contextual Ad Network
Many marketers will likely find Google's new demographic features interesting and useful. The big question is: when will Google add…
Amazon Enters Contextual Ad Market
Amazon has started a beta test where it places contextual ads on third-party published sites, similar to those delivered by…
Dealing With Contextual Advertising
The rise of online advertising available from the search engines parallels their rise; at SES Chicago, speakers from Yahoo, Google,…
MSN Keywords: Contextual Ad Profits
Microsoft will reportedly begin a test of its ad placement service in the US at MSN Search.
The Good, Bad and Ugly of Contextual Advertising
There is a good look at the Pros and Cons of Contextual Advertising over at Online Journalism Review today. Here's…
Using Contextual Marketing To Increase Sales
Mention Search Engine Marketing (SEM) and two words come to mind - Volume and Exposure. Something every business needs to…
