So you want to get into the arbitrage game by serving Google ads on Yahoo? If so, you have quite a few hurdles to overcome. Google’s quality team is gunning for you, countless advertisers are watching their logs, and just about everyone under the sun is excluding you from their content network campaigns. What’s a gray hat arbitrager to do? Perhaps the answer is a back door method to arbitrage Google ads.
Contextual Ad Exploitation
As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals.
Affiliate Summit: Contextual Advertising Options
Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.
blinkx Launches Contextual Video Ads
It was only a matter of time, because it’s seemed obvious to many that a good video advertising solution would be for an automated system to match video content to commercial style video ads. blinkx has announced their solution called AdHoc (honestly, must every advertising solution be “Ad-something”?) that does this.
Contextual Ads Added to Ask Sponsored Listings
The 30,000 advertisers using Ask Sponsored Listings just received a new channel for displaying their ads as IAC has announced the launch of a contextual advertising channel.
Ask Enters Contextual Ad Space
Sites under the IAC arcology will be the first to display contextual advertising from the Ask Sponsored Listings (ASL) network, with an interesting twist on what gets displayed.
Amazon Contextual Links Warning
Amazon Contextual Links has launched in beta – actually a good job it is beta because I have already noticed a few bugs just by visiting one blog that was discussing the news.
Godin on Contextual Ad Targeting
Seth Godin wonders whether media buyers are right to pull ads off Google’s and Yahoo’s contextual networks because of how loosey-goosey they are with their approach to placement — they match ads to pages, rather than allowing the advertiser "channel control."
While it’s true that Y!&Goog would benefit from better sites joining their networks, I agree with Seth that being so afraid to show your ads on "Joe Schmo’s Sports site" could be doing the client a disservice.
V7N is Brokering Contextual Links
It’s only been a few days since John Scott and Jeff Behrendt opened the new V7N contextual links to publishers and already the frenzy has begun with bloggers unable to sign up fast enough for the program.
The IM Gap & Contextual Relevancy
As a 28 year-old writing professional, instant messaging is a foregone conclusion to the scope of my work. Every moment of my working day is spent logged in to the IM client that we employ to communicate with each other here in the office, as well as to get quick quotes and information from sources.