Everyone has heard that content is king when it comes to search engine optimization and just good old plain web site marketing smarts.
Customer Focus: First Rule of Scientific Content Management
The science of content management begins with a deep understanding of your customer. The Web is more likely to push your customer away than to bring them closer.
Openwave And Sun Microsystems Work On Mobile Content
Openwave announced they’re working with Sun Microsystems in a plan to develop new content for mobile phones. The plan will integrate Openwave’s XML-based MIDAS with sun’s Java ME and will provide standards-based tools and environments to create and deliver that content.
Content Layering :: Using Site Architecture To Improve SEO
Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site.
Get Smart About How You Manage Your Content
Bringing more science to content management is in no way dumbing down. Rather, it is about getting smart.
Scientific Content Management
Management is the pursuit of the best way. Content is an increasingly important resource and activity within organizations. It is time it was professionally managed.
A Quick Guide To Content Copyrights
Copyright and intellectual property rights will be a big issue for webmasters in the coming years. Google’s Book Search offering caused quite a stir with publishers this year and the new music search function may or may not be an issue, depending on how the function is perceived by the music industry. This article will address some of the questions surround Fair Use and copyright law, especially as it pertains to music lyrics.
Consumer Website Marketing With Content: The Case Of Amazon
Amazon is widely recognized as the most successful ecommerce site in history.
AOL Wants Graphic Content On Google
As part of the $1 billion dollar deal with Google, AOL wants contextual ads appearing on Google’s search results to yield some space to graphical advertisements. Google has been delivering graphic ads on numerous sites throughout its network of publishers…
Copying Content – Still Valuable, or A Thing of The Past?
Within the virtual world of the internet, “content” is to “money” in real life. Content is our commodity, it is what people trade all around the world. But is “other people’s content” actually valuable?