Marketing to Today’s
The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to…
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Tag: consumer behavior
Companies Must Redefine Their Sales Force
Consumers' buying habits are changing. Technology and the ability to gather information in a nanosecond have created a level playing-field.…
Why Some Ads Fail Miserably While Others Succeed Wonderfully
The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After…
The Cycle of Word of Mouth
The power is in the numbers. Have you ever wondered...
Stop Sabotaging Your Sales
Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?
Skyrocketing Your Profits with Offline Promos
Way back in 1997 or so, when marketing products online was still in its infancy, a few wise pioneers said…
SEM – Research Measures Success
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization…
Are You Selling Hotdogs Or Pretzels?
I live across the river from New York City and on the days I make my way over there, the…
Does the Color of Your Web Site Influence Your Marketability?
We've all read the countless publications about effective web site design, outstanding written content and the never ending need for…
Why Do People Buy Stuff?
On the Net or off, people will usually buy what they need. More importantly though, they will almost always buy…
