Offer A Package Deal
Rather than forcing people to identify their exact needs value added packages of related products provide a combination of options…
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Tag: consumer behavior
What Are YOU Doing to Keep Your Customers?
Not too long ago I ran a survey on my site asking visitors what their main complaints were about shopping…
Who Are You Marketing To On the Internet?
"Dear Friend, My name is JANG DOO-HWAN, The brother of Mr. Chun DOO-HWAN, former President of South Korea who seized…
Why Personalization Hasn’t Worked Online
Personalization hasn't worked because most people don't have a compelling reason to personalize. It hasn't worked because the cost of…
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004.…
Is Your Product Suitable for the ‘Net?
You've probably been subjected to the many hyped-up claims about how easy it is to make money on the internet.…
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted…
Marketing to Peacocks
Years ago, I was conducting research on the personal grooming habits of the American consumer. The research highlighted one segment…
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece…
How Do You Score on the Marketing Emotional Intelligence Test
Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people,…
