Tracking Reader Behavior
Reader question: "I have placed photos and links to my books (on my web site) in my newsletter. Thanks to…
Part of the
network
network
Tag: consumer behavior
Use Online Diaries Instead Of Testimonials!
Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries…
Marketing Lessons Learned From The “Nightmare Freezer In Our Garage”
It was early Saturday morning when I scrambled out to the garage to try and find the strawberries that I'd…
Effective methods of doing business online!
With all these dot com failures so rampant, you may question, is it still viable to consider an online venture?…
How Important Is Search Engine Placement?
According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine.…
Mega Potter Means Mega Marketing Or is that: Mega Marketing Means Mega Potter
Every now and then something "Mega." comes along. Maybe it's that latest blockbuster movie, maybe it's the latest toy at…
Focused-Impact Marketing
To succeed in the digital marketplace you must focus your marketing efforts. What follows are a few marketing principles that…
Nearly Everyone Uses It, and So What?
Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every…
4 Ways To Get Your Prospect’s Attention Fast
Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most…
Blend Bullets and Benefits to Boost Buyers
One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio.…
