Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone…
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Tag: consumer behavior
What Lies Ahead For Local Search Engine Technology
No topic has received as much coverage recently as that of "local search" - the ability to find search results…
35% Revenue Increase from Your Website!
2 Golden Rules for an Engaging Website 35% of visitors fail to achieve their goal when they visit company websites!…
ADTECH: Word Of Mouth Marketing: Tips From Procter And Gamble
What are you customers saying about you online? How does this affect your sales? "Measuring Word of Mouth (WOM) Effectiveness"…
Web Shopping Search Engine Use Jumps During Mother’s Day
Web users were out enmasse this past Mother's Day weekend. Nielsen//NetRatings released a study that showed the amount of traffic…
Cicadas and Brilliance In Marketing
I have found another nugget of marketing brilliance that I want to share with aspiring entrepreneurs around the world. In…
The Psychology of Urgency: Make Them Want It Now!
"I'll think it over and get back to you." "Sure, we'll do that someday." "I need to check with my…
Hunters and Gatherers – Are You Serving Both Their Needs?
The University of Exeter in the United Kingdom recently published research financed by Barclays Bank, which has implications for everyone…
Froogle What is it good for?
Have you been to Froogle yet? It's a new product search engine from Google. It's actually existed for almost a…
Five Things More Important to Internet Buyers than What Youre SellingPart II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement…
