Are You Mac Friendly…Should You Be?
Do you know what Mac friendly that means? When I started out I didn't. I knew what a Mac (short…
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Tag: consumer behavior
Customer Preferences in Online Advertising
Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted…
Your Target Audience Who Are They & What Do They Want?
It still amazes me. When I write copy for a company, I always ask about their target audience. I have…
Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important…
Benefits Of Resisting The “Buy Now!” Temptation
There are countless Internet marketing articles out there on how to influence your customer to get excited and 'buy now!'
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your…
How To Correct Common Marketing Mistakes
A well-tuned marketing campaign is a beautiful thing. Your advertising not only connects with just the right prospects, but it…
Make Intelligent Use Of Your Biggest Asset — The CREDIBILITY!
Given a choice to purchase a book from an online bookstore, which store would you choose to buy the book…
Focused Impact Marketing
To succeed in the digital marketplace you must focus your marketing. Here are a few tips that emphasize positioning, top…
Things to Know if You’re Marketing on the Internet
1. According to Nielson NetRatings, the US accounts for 29% of the global Internet access universe, Europe, 23%, Asia-Pacific, 13%,…
