10 Things I Learned About Marketing This Week (& How You Can Use Them)
1. My grocery store now has a checkout stand immediately inside the front door and beside it is a cooler…
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Tag: consumer behavior
Business Lessons Learned From The Mall
Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow…
Converting visitors to customers
THE PURCHASE DECISION Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A…
Customer Personality Types: Does It Matter?
Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by…
Ten Things I Learned About Marketing This Week and How to Apply Them
1. My grocery store now has a checkout stand immediately inside the front door and beside it is a cooler…
Sociological Marketing Tactics
Sociologists have been studying the buying habits of American consumers for more than four decades. During this time period, study…
Are Banner Ads Worth It?
Most people on the Internet today simply ignore banner ads and move on to other things.
What Web Developers Can Learn from Retailers
Want to learn how to improve your company web site? Then let's take a trip to the mall. Most web…
This One-Word Ad Change Doubled Results
Is this mistake killing your profits? You think your ad or your product is important. Well maybe it is, but…
The New Mature Market: How Mature Is It?
Today's "mature market" is not your father's "mature market." It is, on average, healthier, wealthier, and more active than any…
